The Strategy is the revised mission of the company. It is, in effect, a living blueprint - specific in defining the organization and its directors, flexible in its ability to adjust course and respond to new forces.
Building on the environmental scan, fact finding, situational factors, critical success factors, gap analysis and competitive analysis, the strategic initiatives will follow.
We will need to turn the strategy into action. Put simply, what actions do we need to take in order to close the gaps found in our Stabilization and Evaluation Stages.